client: jayla darden, interscope records
role: creative director/ a+r
leading the visual evolution of r+b singer jayla darden, i conceptualized the creative identity for her “onto something” ep + “demonstration” single. these releases were part of a 10-month development plan that built the foundation of darden’s own unique brand within the r+b marketplace.
01
02
03
04
01: ‘onto something’ ep cover — creative director: ashley monaé, photographer: harry israelson
02: “demonstration” music video — creative director: ashley monaé, director: top shelf junior
03: “making of sweating me“ — creative director: ashley monaé, director: top shelf junior
04: “onto something” music video — creative director: ashley monaé, director: harry israelson